Going from zero to one client is difficult. You must get used to people saying no and thinking it’s not a good idea. You have a vision for something different and you must be persistent around that. That was probably the most difficult thing for me personally. …

I had dedicated my career to innovating in healthcare so when this opportunity came along, I just knew it was the thing I must do next. Naomi Allen is someone with a hankering for taking on big challenges. Like selling everything she owned before setting off on a year and…

By Mo Islam, Partner, Threshold Ventures I am thrilled to announce Threshold is leading a $15million Series A for OpsLevel. OpsLevel is building a unified developer platform where teams can own, operate and understand their production infrastructure. …

Starting a company can be a terrible and miserable experience and you should definitely not do it twice if you can avoid it. …

By Emily Melton, Partner All of us, from our portfolio company founders to the team here at Threshold, have learned new ways of working over the past 18 months, but one thing remains clear: you can’t replace human connections. …

By Chirag Chotalia, Partner We are big believers in the power of software to empower small and midsize businesses (SMBs) to compete against large incumbents. Companies such as ServiceTitan and AutoLeap are emerging as leaders because their platforms enable SMB customers to run their businesses better and more efficiently, and…

The role of sales has changed from being a talking brochure turning up with the product specs, to now being an advisor. Growing up in London, Anand Shah didn’t lack role models. His grandfather was the founder of what became one of India’s largest construction and engineering businesses. …

By Mo Islam, Partner I’m thrilled to announce Threshold is leading a $12 million Series A in Benepass, and I’ll be joining the board. Benepass builds modern benefits management software to help companies take better care of their employees. …

By Threshold Partner Josh Stein We’re excited to welcome Katie Evans as our newest member of Threshold! Katie’s extensive enterprise background is a perfect complement to our team, and the companies we’re proud to have in our portfolio, including LaunchDarkly, Sanity, Talkdesk, and more. …