Faking it is when you see another company out there, and you say, “We just want to be like them. What’s their tagline? Just use the messaging from their website.’” That will never work, because it’s not authentic to you.

The guidance to “fake it until you make it” is “the worst business advice ever,” says Sabrina Horn, founder of Silicon Valley PR firm Horn Group (now part of Finn Partners), C-suite advisor, and author of the new book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success. …


For me, the biggest lesson was entirely about dialing up my empathy. To lead from a place of understanding regarding the challenges our team members were facing outside of work and creating the culture and the flexibility to enable them to do their best work.

You’re certainly familiar with the proverb “necessity is the mother of invention.” For Isabelle Kenyon, this saying rings especially true — and in quite a personal way.

Kenyon’s mother wanted to lose weight, and Isabelle looked beyond diets and plans to help her. At the time, Kenyon was an executive at the pharmacy startup Capsule…


by Josh Stein, Managing Partner, Threshold Ventures

All of us at Threshold are thrilled to congratulate Doximity on the successful completion of its initial public offering, a major milestone in its journey to help physicians provide better care for patients. Since investing in 2014, it has been awesome to watch co-founders Jeff Tangney, Dr. Nate Gross, and Shari Buck build their business into the market leader that it is today.


We had the mentality that we weren’t going to build a startup for the sake of building a startup. We wanted to build a company that could grow to shape the way people work.

Growing up in Lexington, Massachusetts, Devaki Raj often trekked out to nearby Walden Pond. But it wasn’t just to seek out the tranquility of the bucolic lake made world famous by the 19th century writer and philosopher Henry David Thoreau.

“I had to identify different species of pitch pine and how they adapted in different environments for a science project,” she recalled. “And Walden Pond just…


By Carol Wentworth, Marketing Partner

We all know what “sticky” means when it comes to online experiences. But what is “sticky” when it comes to telling stories about your business, products and customers? It’s about putting stories together that are memorable, that have longevity, and that land in top media in front of many eyeballs. Sticky storytelling is an art — but it’s an art with a ton of work behind it. We asked Trevor Hammond, VP of communications for Planet, and Mike Baker, global communications lead for Formlabs, to share the sticky-storytelling strategies they devised over the years.

Quality over quantity

Ideally…


by Chirag Chotalia

Avenue 8 empowers agents with both cutting edge technology and the economic alignment to be their customer’s strongest advocates.

In 2021, real estate agents face a much more challenging market than their predecessors. Consumers search for homes online and are increasingly more self-directed. Agents must look beyond their brokerage to build and maintain robust personal brands.

What consumers value in their agents has also changed. With listings directly available to browse 24/7, the best brokers differentiate themselves to buyers by showcasing their breadth of knowledge: the nuances of each neighborhood, inventory of homes coming up for sale…


by Andreas Stavropoulos

It’s been a tremendous journey for the company, but the team has stayed true to their original vision of harnessing the power of biology at scale, even as they have faced and overcome major challenges.

Zymergen is a “biofacturing” company. It leverages the power of nature’s biological processes, along with the company’s ability to rapidly modify, test, and scale up production of molecules and microorganisms, to produce useful materials at half the time and a tenth of the cost of traditional chemical manufacturing methods. …


We can turn ideas into reality. And you have a team that helps you do it better than you can do it yourself. And you can take these thoughts out of your mind and actually make them real. I don’t think I’ll ever get tired of that. It’s the best feeling to see that become reality.

Bill Gates, Michael Dell, Larry Ellison, Steve Jobs, Elon Musk, Jack Dorsey, and Paul Allen.

Arye Barnehama finds himself in good company as another college dropout looking to shake up the world.

Barnehama, a 30 under 30 honoree on Forbes’ 2020 manufacturing and industry…


By Mo Islam, Partner, Threshold Ventures

I am thrilled to announce Threshold is leading a $6.25 million investment in CrowdAI, a no-code, visual AI platform. CrowdAI makes it easy for anyone to create and deploy deep learning-based analytics on imagery and video. The company impressively grew 200% YoY in revenue and works with a number of customers across the government, manufacturing, and finance sectors. I’ve joined the board, and am excited to work alongside an outstanding group of seed investors, including Susa Ventures, SV Angel, AME Cloud, and Y Combinator.

I first met CrowdAI Co-Founder and CEO Devaki Raj at…


The United States was founded on innovation, on risk-taking, and on bringing so many different people together from so many different countries, choosing this nation and choosing its value system.

When Aicha Evans made plans to leave Intel after 12 years, having risen to the position of senior vice president and chief strategy officer, she knew she wanted a change from the multinational public company environment. When Evans was recruited for the position of CEO at Zoox, the autonomous vehicle startup company, she realized the position was in her sweet spot: “forward-looking technology with a big impact on society.”

At…

Threshold Ventures

Threshold Ventures

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