CEO Rachel Olney, a 2017 Threshold Venture Fellows graduate, shares her experience as a Threshold Venture Fellow and founding Geosite, a platform that combines geospatial data from tracking and monitoring systems for non-technical users.
When did you become an entrepreneur?
We’d just finished our seed round for Geosite and signed a lease on our new office — a tiny 300-square-foot glass box. I was in the office putting washi tape on the floor to figure out where the desks would go. …
CEO Tania Coke, a 2016 graduate, shares her experience as a Threshold Venture Fellow and co-founding Tellus, which creates non-wearable health monitoring devices.
When did you know you wanted to be an entrepreneur?
I was always interested in science. When I was a kid, one of my favorite presents was a microscope. But at the same time, I wanted to make an impact on lives at scale. Later in life, I became really interested in technology. One summer I did cognitive brain research at MIT, and then I took classes in computer science.
I became the main techie in my family. When my grandmother was in failing health, I tried to figure out which technologies we could use for safely aging in place — and I was disappointed with so many of the options. …
by Emily Melton, Threshold Partner
Congratulations to Shift for building a successful online platform dedicated to providing a better used car buying and selling experience.
In 2014, Threshold invested in Shift Technologies’s Series A round under the core thesis that traditional brick and mortar auto retailers would eventually be disrupted by digital-first dealers driven largely by consumer demand. At the time, investors were skeptical that customers would purchase used vehicles online, but today that assertion is no longer controversial. Today, Shift continues the journey to creating an iconic consumer company by going public (NASDAQ: SFT) via a reverse merger with a special-purpose acquisition company (SPAC).
Shift provides an online marketplace for customers to buy and sell used vehicles. While COVID-19 caused traditional brick and mortar dealerships around the country to shut down, Shift witnessed a surge in its online car sales. COVID has highlighted the importance of embracing digital transformation early. The company also built a best-in-class technology platform to improve operational efficiency, sales, and customer experience. Shift’s proprietary platform, combined with a unique service model, created a seamless experience for consumers to buy, sell, trade, and finance used cars. Shift embraced a digital-first experience from its founding days and continues to enhance its tech platform with pricing algorithms, customer recommendations, and loan pre-qualification. Shift’s technology-first focus has enabled the company to meet the needs of consumers who want to shop digitally and experience a safe and personalized transaction. …